Olivier
Group: Super Admins
Posts: 1865
Joined: Nov. 1999 |
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Posted: June 26 2002, 21:48 |
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Most CD shops have a refund policy.
Tres Lunas performs pretty well in the charts, but it's not perfect. Knowing Mike, I'm sure that for him being #2 or #497 is the same thing: it's an unperfect result. But it may be possible to improve his sales: buy as many copies of Tres Lunas as possible, everydays, in stores that have a refund policy. This will have the following impacts:
- increase a lot the sales and therefore the position in the charts
- stores will buy more and more copies and put them in their nicestand most visible racks since they sell so well
- by buying so many copies, the picky fan will probably get one where the sticker is perfectly aligned with the borders of the CD box
Just before the end of the refunding period occurs, return all the CDs (hopefully the charts will already have taken into account the sales). This will have the following benefits:
- the stores wil have to place the CDs in their nicest racks again, since they have so many CDs to try to resell
- the shy fan looking for love will get a long topic of conversation with the cute salesperson who will get back his/her CD
If you have any idea to improve this stategy, please let me know, and if you implement it, please confirm me the results.
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