Ugo
Group: Members
Posts: 5495
Joined: April 2000 |
 |
Posted: May 10 2004, 18:37 |
 |
I've recently seen a modern re-make of a very old (early 1970s) Italian ad for a morning pancake... what the French call a brioche.  The modern version of this ad is live action with CG effects, but the 70s original was all toons - and I think it was better. Anyway, the ad features a quaint little town in the countryside, two thieves who commit wildly extravagant thefts (they steal the town hall clock, the bells from the church's belfry, etc.), which affect the life of the whole town, and a kindly giant, catching them every time. The townspeople use a choral chant to call the giant, which goes "Gigante, pensaci tu!" (meaning, more or less, "Giant, you solve it!"). The word "Gigante" is sung on exactly the same notes (i.e. the same interval of notes) and the same rhythm to which 'Son-de-la' is sung during Amarok. I know that this isn't the first instance of the 'Sondela' note sequence appearing before Amarok, but as I've re-seen the ad in its modern version (where the chant is the same as the old one), I think it's very interesting, and also very funny.
I don't think anyone outside of Italy has ever seen any of the two versions of this ad, but of course I'd be very glad if anyone at all knew what I'm talking about. 
--------------
Ugo C. - a devoted Amarokian
|
