Korgscrew
Group: Super Admins
Posts: 3511
Joined: Dec. 1999 |
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Posted: May 21 2002, 13:52 |
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On its promotion...
What they have to work on is getting it on everyone's lips. It's possible, with the internet, but not easy... A possibility is something like viral marketing (I'm not talking computer visuses here). This involves something that people pass round - something silly, a joke or a little game, something that when people see it, they want to send it on to their friends, to say "Look at this...". That little something also has to have a little marketing element to it, something that will draw people to the Music VR site and ultimately get them talking not just about whatever silly promotional toy that's been sent around, but Music VR itself. Something interesting might be something online that gives people a little flavour of the Music VR - some kind of relaxing flash 'toy' that people can play with while they're at work to unwind. Anything that builds up curiosity, really.
Games expos are expensive to attend, and I'm not sure they would ever make enough money back to justify them doing that.
I'm also not sure whether Music VR's biggest market would be with the readers of games magazines. Perhaps with general computer magazines, but I'd think they might be better targeting the general press - I'd have thought that Music VR is really something that's going to be best aimed at people who don't usually like computer games (because they have no desire to race, or to kill, or anything like that). Maybe market it at the type of people who mostly use their computer for business type work - "You always use your computer for stressful work...now you can use it to get away...". The trouble may be that people using their computers for that sort of thing may not have the graphics hardware necessary to make Music VR work.
With media advertising, I think they're probably relying on the record company taking care of that in promoting the album, and the album with its included demo acting as the promotional tool for Music VR. Anything else would mean Mike and his business paying out of their own money, and with the cost of some forms of advertising, that's probably something they're not willing - or maybe even able - to do.
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