Joined: Feb. 2006
||Posted: July 08 2007, 07:11
I really can't see what harm this does, giving away something for free to promote a product isn't anything new, it's only because everyone's Mike Oldfield mad that's caused the stir.
The vast majority of the younger generation today don't even know who Mike Oldfield is, ask around and you might get the response "the name rings a bell" - you'd also get a strange response when you start laughing at their reply.
If you were to conduct a little experiment, let's say find a room full of the younger generation (a youth club or social event), if you sneaked a copy of Tubular Bells into their CD player and played the intro - what do you think the reaction would be?. You can guarantee that most (if not all) would turn to the source of that music, you can also guarantee that most would download that tune within a day or two, the rest would probably obtain a copy of the tune via CDR, Memory Stick, Bluetooth, or whatever. Now it all depends on who created the MP3, WMA, or whatever music file of Tubular Bells, will it have an ID tag that names Mike Oldfield as the artist?, probably not, it's more likely going to be named 'Excorcist Theme' or something like that, it's also more than likely just going to be the intro and not the full track.
My point here is that giving away the Tubular Bells CD for free in any form of advertising campaign is much better than having the music passed around in a lifeless digital format without real credit, it'll only end up sitting deep in a storage device in the end anyway.
If I was Mike Oldfield, I'd be extremely proud with the knowledge that a company used something I created as a teenager almost 35 years ago to promote their product. Of course, if I was Mike Oldfiled, I'd also check how many millions I had in the bank, and start rubbing my hands together thinking about the possibility of back catalogue sales after such a promotion.
Life in the modern world, don't you just love it?.